5% Family

Rich defined himself by living and being the 5% lifestyle. In other words, doing what 95% of the population wouldn't sacrifice to achieve his highest goals and aspirations. This mentality lives on in the 5% Nation and community of followers that continue to learn about Rich and adopt his principles to achieve greatness, to be 5%.

Rich’s legacy will continue to inspire the bodybuilding community for many, many years to come. Every day, we hear new stories of 5%ers who are inspired by the message, legacy, and lifestyle exhibited by Rich and carried forward by the 5% community at large. We group these dedicated followers and overachievers into the 5% Nation. You don't have to be a customer, and there's no buying your way into this community. You don't even have to be a bodybuilder; you need only to associate yourself and your pursuits with living the 5% lifestyle. In other words, you are challenging yourself to achieve more than your peers, or achieve those goals faster. In essence, you are a 5%ER because you are willing to outwork the competition, no matter the context.