Founded by the Legend, Rich Piana
Since the founding of 5% Nutrition, Rich Piana has had the support of a loyal social media following, plus an entire back office team. He knew what he didn't know and wisely partnered with experts in the field of sports nutrition and bodybuilding supplements, hiring industry experts, tapping consultants for their honest product feedback.
Rich also had the foresight to establish one of the first sponsored athlete teams in the industry, extending his reach and helping many others find their own path to success. By activating such help and hiring a dedicated group of employees, Rich could keep his focus on the lifestyle, leading from the front and motivating others to live the 5% way. In turn, the team behind the scenes could (and continues to) execute on his CEO-like vision for dominating the bodybuilding supplements industry.
Much of the team that Rich handpicked to help run his supplements empire are still proudly working under the 5% Nutrition banner. Rather than quit when we lost our leader, we took a page right from the book of Rich Piana, pushing through the pain of his loss in August 2017 to persevere and get reorganized around a future without our living legend. We work each day to develop new products and expand the existing product lineup, all while staying true to the vision of the future Rich established when he founded the company.
You are the 5%ERs which define the 5% Family we know, love and respect. Together, we are the 5% Nation.