Founded by the Legend, Rich Piana

Since the founding of 5% Nutrition, Rich Piana has had the support of a loyal social media following, plus an entire back office team. He knew what he didn't know and wisely partnered with experts in the field of sports nutrition and bodybuilding supplements, hiring industry experts, tapping consultants for their honest product feedback.

Rich also had the foresight to establish one of the first sponsored athlete teams in the industry, extending his reach and helping many others find their own path to success. By activating such help and hiring a dedicated group of employees, Rich could keep his focus on the lifestyle, leading from the front and motivating others to live the 5% way. In turn, the team behind the scenes could (and continues to) execute on his CEO-like vision for dominating the bodybuilding supplements industry.

Much of the team that Rich handpicked to help run his supplements empire are still proudly working under the 5% Nutrition banner. Rather than quit when we lost our leader, we took a page right from the book of Rich Piana, pushing through the pain of his loss in August 2017 to persevere and get reorganized around a future without our living legend. We work each day to develop new products and expand the existing product lineup, all while staying true to the vision of the future Rich established when he founded the company.

You are the 5%ERs which define the 5% Family we know, love and respect. Together, we are the 5% Nation.

Whatever It Takes


Since its inception in 2014, 5% Nutrition has extended the reach of the brand from selling apparel to selling supplements around the world. Our dedicated staff works daily to ensure customer satisfaction with our company, and strive to exceed your expectations whenever and wherever possible.


Working with our contract manufacturers and industry resources, we have carefully honed our standard operating procedures to ensure the consistent delivery of safe, high-quality supplements to our customers. We only work with manufacturers operating under cGMP (or Good Manufacturing Practices) and pair this foundation for quality in process with our own series of quality assurance practices.


We frequently engage with our customers and loyal 5%ers, attending national and international bodybuilding shows and expos throughout the year. Come see us, our products, and the athlete team behind your favorite brand, 5% Nutrition.