IN HIS OWN WORDS

Rich Piana and 5% Nutrition, two names which have become synonymous in the sports nutrition world for hardcore performance. In the words of Rich, the "5% represents those of us [who] are willing to give whatever it takes to reach their goals."

Rich has been an inspiration to untold millions throughout his career both as a bodybuilder and later as a motivational figure. The allure of his message simple yet powerful: he was going to give anything and everything he had to reach his goals. Along the way, he was going to give adoring fans a front-row seat to the main event, his daily life, and in the process, amassed a huge YouTube and Instagram following.

Followers of Rich soon became accustomed to frequent motivational messages, mantras, workout techniques, nutrition and meal preparation, plus a bevvy of social commentary. The most recognizable aspect of his lifestyle, living the "5%'ER mentality" became the foundation of this company, 5% Nutrition.

 

WANT MORE FROM BEHIND THE SCENES?

THE U.S. WAREHOUSE

Since its inception in 2014, 5% Nutrition has extended the reach of the brand from selling apparel to selling supplements around the world. Our dedicated staff works daily to ensure customer satisfaction with our company, and strive to exceed your expectations whenever and wherever possible.

QUALITY CONTROL

We have carefully honed our standard operating procedures to ensure the consistent delivery of safe, high-quality supplements to our customers. We only work with manufacturers operating under strict cGMP, or Certified for Good Manufacturing Practices. Adherence to GMP, combined with our own stringent standards for quality assurance, helps us to deliver a superior product to you, our end consumer.

Certified Good Manufacturing Practice
3rd Party Tested

OUTREACH

We frequently engage with our customers and loyal 5%ers, attending national and international bodybuilding shows and expos throughout the year. Come see us, our products, and the athlete team behind your favorite brand, 5% Nutrition.

RICH PIANA: THE LEGEND CONTINUES

Since the founding of 5% Nutrition, Rich Piana has had the support of a loyal social media following, plus an entire back office team. He knew what he didn't know and wisely partnered with experts in the field of sports nutrition and bodybuilding supplements, hiring industry experts, tapping consultants for their honest product feedback.

Much of the team Rich had handpicked to run his sports nutrition and apparel empire are still working under the 5% Nutrition banner. Rather than quit when we lost our leader, we took a page right from the book of Rich Piana, pushing through the pain of his loss in August 2017 to persevere and get reorganized around a future without our living legend. We work each day to develop new products and expand the existing product lineup, all while staying true to the vision of the future Rich established when he founded the company.

You are the 5% Nation which define the 5% Family we know, love and respect. Together, we are the 5% Nation.

NEW!

NEW!

BLOGS AND VIDEO CONTENT

We're continuing to add great new (and old) content to our website featuring Rich Piana and 5% Nutrition content.

DISCOVER THE FOUNDATION OF 5%

CATEGORIES

Check out more videos from these most popular categories!

CATAGORIES:

Check out more videos from these most popular categories!

EXPLORE THE 5% NUTRITION WORLD

EXPLORE THE 5% NUTRITION WORLD

SUPPLEMENTS

APPAREL & GEAR

AMBASSADOR PROGRAM

5% NATION

LOYALTY PROGRAM