5% Nutrition was founded in 2014 by legendary bodybuilder, Rich Piana. Our namesake conveys the very mentality Rich aspoused: the willingness to do whatever it takes to achieve your goals. Thus, Rich believed that only 5% of all people were willing to sacrifice what it took to succeed at the next level.
It didn't matter if your passion lay outside the weightroom, as he firmly believed that anyone, anywhere could adpot the mindset and discipline necessary. And thus, the 5%ER and 5% MENTALITY was born!
We exist as more than a supplement company or apparel company, we've become a lifestyle as representative the world over of people who represent the brand and live the 5% lifestyle each day.