Product quality and performance are the foundation from which the 5% Nutrition brand was founded and will never stray from our product line. When customers pick up a product from our line, we want them to have every confidence that they are consuming a top-level product made from top-tier ingredients and bottled in a highly controlled environment.
Hardcore supplements remain the undercurrent of the brand, catering primarily to those hardcore bodybuilders yet we also create secondary products in many of the supplement categories to help those just getting into the game. We aim to create performance-based formulas with powerful, complex ingredients just brimming at the edge of overflowing while keeping it legal. We remain dedicated to producing functional foods, creating proteins, bars and cookies to meet the craving for a snack without destroying your daily macros.
When it comes to product development, our goal remains the creation of something unique special, with only the highest performing ingredients matching Rich’s philosophy of supplementation served to our customers a realistic and reasonable market price. Overdosing key ingredients, sticking to functional, scientifically-backed ingredients, and testing each lot to ensure taste and profile adherence is core to our fundamental approach of putting our customers first. In fact, we’ve had products take well over a year to formulate, from ideation to go-to-market, with the knowledge that any products which bear the 5% Nutrition name will need to be top-tier category performers.