Rich Piana and 5% Nutrition, two names that have become synonymous in the sports nutrition world for hardcore performance. In the words of Rich, the "5% represents those of us [who] are willing to give whatever it takes to reach their goals."
Rich has been an inspiration to untold millions throughout his career both as a bodybuilder and later as a motivational figure. The allure of his message simple yet powerful: he was going to give anything and everything he had to reach his goals. Along the way, he was going to give adoring fans a front-row seat to the main event, his daily life, and in the process, amassed a huge YouTube and Instagram following.