OUR STORY

Rich Piana and 5% Nutrition, two names that have become synonymous in the sports nutrition world for hardcore performance. In the words of Rich, the "5% represents those of us [who] are willing to give whatever it takes to reach their goals."

Rich has been an inspiration to untold millions throughout his career both as a bodybuilder and later as a motivational figure. The allure of his message simple yet powerful: he was going to give anything and everything he had to reach his goals. Along the way, he was going to give adoring fans a front-row seat to the main event, his daily life, and in the process, amassed a huge YouTube and Instagram following.

Followers of Rich soon became accustomed to frequent motivational messages, mantras, workout techniques, nutrition, and meal preparation, plus a bevy of social commentary. The most recognizable aspect of his lifestyle, living the "5%'ER mentality" became the foundation of this company, 5% Nutrition.

WHY WE'RE DIFFERENT

Independent 3rd-Party Testing
Premium Ingredients & Incredible Flavors
Certified Good Manufacturing Practices
Independent 3rd-Party Testing
Premium Ingredients & Incredible Flavors
Certified Good Manufacturing Practices

MUSCLE & FITNESS, OLYMPIA READERS
UNLOCK YOUR EXCLUSIVE DISCOUNT!

GET YOUR 30% OFF CODE

MUSCLE & FITNESS, OLYMPIA READERS
UNLOCK YOUR EXCLUSIVE DISCOUNT!

GET YOUR 30% OFF CODE

NEW SUPPLEMENTS

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NEW APPAREL

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* OFFER TERMS & CONDITIONS This offer is subject to change or cancelation without notice. All offers are valid only while supplies last and exclude product stacks or bundles, Creatine products, as well as any products already marked at a discounted price (e.g. "daily deals"). Offers cannot be combined unless indicated. Copy the discount code from your signup or this email and have a minimum cart value of $39 to activate this offer. The offer ends 12/31/2022 at 12:00 AM Eastern Time. Free Shipping is available on orders $99 or greater.** International customers welcomed.