“PEOPLE ASK ME ALL THE TIME, HEY, RICH, WHAT KEEPS YOU MOTIVATED TO GO TO THE GYM DAY AFTER DAY?”

What gives you the drive? What gives you the motivation to just keep pushing forward and wanting to train every single day? What motivates me? It's simple. The truth is, it's something I really enjoy. It's something I’ve done since I was 11 years old, and I love it. I’ve been doing it most of my life. I could not imagine doing it. This kind of thing may be hard for the public to understand. For them, it's about motivation. It’s “how do I get motivated to go to the gym?” They have trouble getting up the motivation to go work out.

Not me. I love working out. I love the feel of the blood rushing to the muscle. That’s the pump, and it’s a great feeling. You can make it even better by using Full As F*ck. Try this product and you’ll experience the best pumps of your life! You’re going to be in the gym for 3 hours, right? Remember we talked about that. Then you’d better add 5150 to your Full As F*ck. You’re going to need the energy!

When you work out like that and get a great pump, that’s how you get results. Those huge pumps make your muscles grow. Those tough workouts mean muscle growth. That’s because you’re pushing hard and going through the pain. You're taking your body past its limits. Push it hard, get the pumps, and you will grow. That’s what gives you those results that you're looking for.

It’s the passion of the sport. That’s something a lot of people won't understand. They never will. Even some people that “train” every day. A lot of these people have never actually felt a good pump. They don’t push themselves too hard. They’re always resting. They take it easy in the gym. So they don’t really know what training is all about. They don’t know how a pump is supposed to feel. But for us, for the people that love doing this, that would never give this up, we do it for the passion. Yes, the results also, but we do it because we’re passionate about it. We're doing it for the feeling we get, for the challenge -- to be able to go in the gym and challenge our bodies and put our bodies through hell -- most people could never relate.

“BUT IT'S US, THE PEOPLE THAT ARE WILLING TO DO WHATEVER IT TAKES, THE 5%ERS, AND NOT ONLY DO IT, BUT FUCKING LOVE IT.”