Rich Piana: We Are All In This Together!

One of the most memorable things Rich Piana did for the bodybuilding industry was to start a movement. A movement that brought everyone together from one end of the world to the other.

The concept should be simple but in the times of social media, people have found a way to hate on others so easily and care free. It doesn't matter if you are into bodybuilding, crossfit, strongman...etc, "we are all in the gym day after day killing shit!", says Rich Piana. Whatever your goals may be, "we need to be building each other up and motivating each other".